You have probably heard about the trade disputes that have arisen with brands such as Frisby Colombia and Frisby Spain.
Perhaps you have also heard about the loss of exclusive rights to use the Big Mac trademark by an Irish fast food chain called Supermac's, or Bacardi versus Pernod over the Havana Club rum trademark.
Consequences such as loss of credibility, sales, and years of work are not taken into account by those merchants who consider it more important to have a physical location than to invest in the personal presentation of their business. Because that is what a brand is: the personal presentation of your business.
When you meet with a potential client to close a deal, you look through your wardrobe for something that makes you look neat, that radiates calmness, that inspires confidence even without having to speak. You take care of your hairstyle, the appearance of your hands, and the cleanliness of your clothes, because that is part of the image you want to project to your client and generate in that client the interest and need to make you part of the solution to their problems by hiring your services or products.
Your brand has the same effect. That name, that logo, the image, the colors you use, the font you choose—these are all elements that make up your brand identity, which you want to use to attract customers. But that dedication to your brand identity is not enough, and it can easily be lost if you don't pay attention to protecting your brand.
Do you really need a storefront or a warehouse? If you sell products, you can start by storing them at home. If you offer services, nowadays you have other channels for serving your customers that don't necessarily involve a physical location, such as online platforms.
Virtuality allows you to promote your products with greater reach than a physical location; you can even attract customers from other countries, something that a physical location does not allow. If you offer services, you can have virtual contact, virtual meetings, and if what bothers you is not having a decorated place to set up a home office, remember that apps have backgrounds simulating landscapes, office spaces, among others, at your disposal. Meanwhile, with a physical location, you have to pay rent, utilities, private security, install video surveillance cameras, and much more.
Registering your trademark is a minimal investment compared to those costs:
Official rate for 2026 in Colombia: $1,348,500 COP
You pay once for 10 years.
Annual cost: $134,850 COP
Monthly cost: $11,238 COP
Daily cost: $376 COP (less than a cup of coffee)
And at the end of the 10 years, renewal costs LESS than the initial registration.
So don't lose all the benefits that your trademark registration gives you and stop exposing your business to huge losses.
Write to me now! We'll get started on protecting your business's personal image. If you want to learn more about Frisby, visit this link: https://lnkd.in/eztzqHms
Have you seen the latest Louis Vuitton collection, Mario Hernández belts, or Michael Kors handbags? Probably not, because they are not part of our everyday culture.
The average Colombian does not follow European trends in accessories, and there is a reason for this:
En Colombia vivimos corriendo: entre el trabajo, el transporte, los trámites, la familia, el almuerzo en coca y la vida misma. Y en medio de todo eso, ¿quién piensa en una cartera de 14 millones cop (4000 usd) o en una billetera europea que no entiende nuestras calles, nuestro clima ni nuestro ritmo?
That's why most of us don't walk around wearing Chanel or Prada... but not because we can't dream big, but because our daily lives need something more real, more accessible, more ours.
Colombians seek durability, comfort, and functionality. We want a bag that keeps pace with our hectic mornings; a wallet that keeps our documents safe; an accessory that can withstand rain, sun, traffic jams, and even last-minute errands.
And that's where national leather goods shine: because they understand who we are, how we live, and what we need.
Our artisans work with passion, skilled hands, and knowledge that comes from tradition.
They create bags, belts, wallets, and accessories that not only compete with the big brands... they surpass them, because they have something that no foreign brand can copy:
Identity, culture, history, and purpose.
But for a Colombian brand to grow, remain in the market, and be recognized for its authenticity, there is one essential step:
Register the trademark.
Registering your brand means protecting your hard work, your creativity, and the emotional value you build into each product. It means preventing others from copying what makes you unique.
Just as a Chanel bag is worth its name, your brand can also become a symbol of trust, but only if you protect it.
Would you like to know how to register your trademark and how much it costs?
Write to me or comment on this post and I'll explain it in a future article. Your brand deserves to be recognized, respected, and remembered.
As part of their business growth objectives in Colombia, employers must be aware of the need to protect their business's visual identity by registering their trademark. This visual identity is what allows customers to recognize a business, consume its products or services more than once, and recommend it to potential customers, which has a positive impact on sales and the growth of the company.
But what about the protection afforded by having a registered trademark?
Companies that make the timely decision to protect their visual intangible assets through trademark registration obtain trademark protection only for a specific territory when they initiate the process with the public entity responsible for industrial protection in a given country. Thus, companies that are interested in expanding to other territories worldwide or positioning themselves in a specific territory without being affected in other countries (see the case of Frisby Colombia vs. Frisby Spain, which can be found on my TikTok profile abogadadecreativoscol) or at the following link: You can authorize another business to use your brand and you earn money for it. you need to protect your brand in more than one country.
So, there is no greater benefit to registering the trademark?
Registering a trademark guarantees positioning among the competition and allows you to reach more consumers. Think of an M with specific colors such as yellow and red. When you think of them, you think of hamburgers and French fries. You are probably already craving them just by bringing to mind this yellow M on a red background. McDonald's is a globally recognized American brand that has territorial protection in more than 30 countries. It is precisely because of this global territorial protection that it has become so well known and is now a benchmark for companies that are just starting out or want to be consumed all over the world.
So how do you achieve that?
Trademark protection is a global government priority. That is why the Madrid System, an international trademark system, was created to facilitate global trademark protection through a single application in a specific country, thereby obtaining trademark protection in up to 131 countries simultaneously, regardless of whether they are start-ups or part of multinationals. Only a single application in a single language is required, avoiding translation costs and even avoiding the need to hire more than one representative in each country.
By way of comparison, in 2023, 65,000 trademark protection applications were filed through the Madrid system and 40,000 trademark registration renewal applications were filed with the Madrid System. Today, these entrepreneurs already have their trademark registration in multiple countries thanks to a single application.
If you are interested in protecting your visual identity in more than 130 countries with a single application, @abogadadecreativoscol is your solution. Contact us.
Surely you have already heard that you must register your trademark to prevent third parties from supplanting your business and you have to start again from scratch. But what happens when you already have your trademark registered? How to make the most of your trademark? There are many ways to enjoy your trademark not only by adding the sign ®️. Even this is not necessary.
So here are some of the benefits of enjoying your trademark:
You can create commercial alliances with other businesses.
You advertise your business through another business.
For example, Hamburguesas el corral made a commercial alliance for October 2024 with Paletas Drácula. Thus, two brands worked as a team, both were advertised at the same time and their visual identity was not affected.
You can authorize another business to use your brand and you earn money for it.
You reach new markets: Think of CEMENTOS ARGOS who were born in Colombia in 1934 and today are the third largest concrete producer in the United States, a multinational that exports to 27 countries.
Of course! these examples that I mention here have worked because of their discipline and persistence, but the first step to become a successful and renowned company is to register a trademark.
If you already have a registered trademark, take advantage of these tips I have just given you and exploit your trademark registration! Don't forget that you have 10 years to do so.
If you have already registered your trademark for more than ten years or have not yet registered your trademark, you are just a click away from achieving your goals.
Saving lives does not depend on a EPS or IPS (Sistema de salud en Colombia). La eficiencia del sector médico aumenta cuando se cuenta con tecnología médica y es allí donde sobresalen las microempresas.
3D-printed implants and artificial intelligence-based diagnostics are technological advances that are already available in the medical sector today, with inventions coming from small and medium-sized enterprises.-pymes-.
“Innovative entrepreneurs should treat intellectual property as a strategic priority from the outset” Ompi 2025.
A good way for microenterprises to make themselves known with their grants is through alliances with health care providers and medical research institutions.
If a micro-enterprise wants to extend its reach, if it seeks to improve human health worldwide, it must strategically implement the tools provided by industrial property protection and thus gain access to new markets.
Technological inventions for the medical sector must be supported by patents and distribution contracts for the final product, with confidentiality agreements.
The positioning of the micro-enterprise in the global market must be strengthened with the protection of its visual identity: its brand.
“Thai company Meticuly specializes in 3D bone implants, today has 36 patents and extensive trademark protection in 10 countries bringing medical solutions to markets around the world.“ .
Patenting and registering the trademark is a mandatory step if a company and/or micro-enterprise wishes to position itself in the medical technology sector.
