Surely you have already heard that you must register your trademark to prevent third parties from supplanting your business and you have to start again from scratch. But what happens when you already have your trademark registered? How to make the most of your trademark? There are many ways to enjoy your trademark not only by adding the sign ®️. Even this is not necessary.
So here are some of the benefits of enjoying your trademark:
You can create commercial alliances with other businesses.
You advertise your business through another business.
For example, Hamburguesas el corral made a commercial alliance for October 2024 with Paletas Drácula. Thus, two brands worked as a team, both were advertised at the same time and their visual identity was not affected.
You can authorize another business to use your brand and you earn money for it.
You reach new markets: Think of CEMENTOS ARGOS who were born in Colombia in 1934 and today are the third largest concrete producer in the United States, a multinational that exports to 27 countries.
Of course! these examples that I mention here have worked because of their discipline and persistence, but the first step to become a successful and renowned company is to register a trademark.
If you already have a registered trademark, take advantage of these tips I have just given you and exploit your trademark registration! Don't forget that you have 10 years to do so.
If you have already registered your trademark for more than ten years or have not yet registered your trademark, you are just a click away from achieving your goals.
Saving lives does not depend on a EPS or IPS (Sistema de salud en Colombia). La eficiencia del sector médico aumenta cuando se cuenta con tecnología médica y es allí donde sobresalen las microempresas.
Implantes impresos en 3D, diagnósticos basados en inteligencia artificial, son avances tecnológicos con los que hoy ya cuenta el sector médico, siendo invenciones provenientes de pequeñas y medianas empresas –-pymes-.
“Innovative entrepreneurs should treat intellectual property as a strategic priority from the outset” Ompi 2025.
A good way for microenterprises to make themselves known with their grants is through alliances with health care providers and medical research institutions.
If a micro-enterprise wants to extend its reach, if it seeks to improve human health worldwide, it must strategically implement the tools provided by industrial property protection and thus gain access to new markets.
Las invenciones tecnológicas para el sector médico deben respaldarse por medio de las patentes y con contratos de distribución del producto final, con acuerdos de confidencialidad.
The positioning of the micro-enterprise in the global market must be strengthened with the protection of its visual identity: its brand.
“Thai company Meticuly specializes in 3D bone implants, today has 36 patents and extensive trademark protection in 10 countries bringing medical solutions to markets around the world.“ .
Patenting and registering the trademark is a mandatory step if a company and/or micro-enterprise wishes to position itself in the medical technology sector.
